Oobah Butler used to be paid by restaurants to leave good reviews on TripAdvisor without actually visiting the restaurants or eating their food.
That got Butler to wondering: If the reviews were fake, could the restaurants be fake too? "One day, sitting in the shed I live in, I had a revelation: within the current climate of misinformation, and society's willingness to believe absolute bullshit, maybe a fake restaurant is possible," Butler writes in Vice for a hilarious look at how he turned his shed into London's top-rated restaurant in just six months.
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