Note to people reading this: if you don't have the right to someone's name...maybe don't use it.
It appears that clothing company Urban Outfitters has learned this the hard way, as they're currently being sued by music festival Coachella!
Since "festival chic" is in right now, it looks like Urban added the Coachella name to their clothing to sell more units. However, they didn't get permission from the Coachella folks!
Coachella fest and it's promoter Goldenvoice is insisting that UO and their other brands (such as Free People) cease and desist from using their brand name.
Another clothing company, H&M has already teamed up with Coachella to use the name, but that's with permission. Because of that, and other partnerships, Coachella says UO's use of their name “is likely to cause confusion, or to cause mistake, or to deceive consumers that defendants are sponsors."
Uh-oh! Maybe try using the name Bonnaroo instead? Or maybe not...